AdLift Inc., a leading global digital marketing firm has announced the launch of its new content marketing platform, Content Lift - which connects influential authors to brands/advertisers. Content Lift helps brands and advertisers scale their content marketing initiatives by reaching the right kind of audience. Content Lift currently has 10,000 publishers and 4,500 niche authors that create engaging content for their audience set and is the largest content marketing service globally.
A recent survey by digital marketing strategic advice agency Smart Insights polled 600 marketing professionals about what they thought were the most important digital marketing trends. Content marketing ranked #1 with 29.6% – ahead of big data (14.6%), marketing automation (12.8%), mobile marketing (11.0%), and social media marketing (8.9%). Another research found that 63% of companies say posting on social media increased their marketing effectiveness. 51% of the advertisers polled, will be increasing their content marketing spends in 2016.
Content Lift is a result of exhaustive in-house research and development involving advanced algorithm crawls of high authority sites for authors which drive social clout. The approach is to connect advertisers with specific topically relevant verticals. To ensure quality, parameters are layered in place so that only the very best of sites and authors are part of the content marketing platform. Sites are screened using several performance metrics – Social Visibility, Domain Authority and SEO Visibility scores.
Understanding the dominance of influencer marketing in the current market for digital customer acquisition, brands leave no stone unturned to collaborate with influencers. “Out of 7.40 billion people living globally, 2.31 billion people are active social media users – that’s 1/3rd of the population. These numbers clearly show the expanding clout of social media among people. Blend of social media platforms with interactive content makes perfect pair in attracting potential customers for marketers. Studies show that 72 percent of marketers say branded content is more effective than magazine ads, and 69 percent say it’s superior to direct mail and PR. Content marketing generates three times as many leads as traditional marketing, but it costs 62 percent less.” said Prashant Puri, co-founder, and CEO, AdLift.
Brands that have had a great success using Content Lift are – Savings.com, LendingTree, LegalZoom, JobVite & CreditSesame in the US and ICICI, Thomas Cook Sterling Holidays, Nykaa, Panasonic, OLX and Rediff in APAC.