Inuxu, a player in digital media technology announced the release of its feature ‘Audience Data Exchange’ as part of its programmatic advertising platform.
Adgebra, the audience data and inventory marketplace, was launched in January this year.
From now on, digital publishers will be able to trade their audiences in real time directly to an advertiser, agency, partner publisher or an ad network through Adgebra’s Audience Data Exchange. This feature, thus, takes DMP (Data Management Platform) to the next level by enabling publishers to create a new revenue source.
Rohit Bagad, Founder and CEO, said, “Adgebra’s ADE is a result of the crucial issue put forth by publishers at ad:tech, New Delhi - 2015, that data driven marketing strategies are expected to deliver better results and how publishers can benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by 15%-20%. As of now, more than 100 publishers across India have signed up for Adgebra’s audience data exchange.”
Adgebra is Inuxu's proprietary audience data and inventory marketplace platform. It offers a one-stop solution for all programmatic advertising needs combined with high impact ad units.
Speaking on Adgebra, Shashikant Anpat, Inuxu’s Director - Product Strategy & Inventory, said, “These days advertisers are asking for more specific and precise audience data. It’s challenging for publishers to maximise revenue and take decisions in real time. Now publishers have the power to leverage ad server integration that will deliver precise campaigns and also profit from their own data. Adgebra creates a win-win situation for all the players in a digital advertising ecosystem.”