Top Story

e4m_logo.png

Home >> Digital >> Article

AdColony launches Aurora™ HD Mobile Video; partners with Disney in APAC

12-June-2017
Font Size   16
Share
AdColony launches Aurora™ HD Mobile Video; partners with Disney in APAC

Independent mobile advertising platform, AdColony, on Sunday announced the launch of Aurora™ HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora™ HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach.

Powered by AdColony’s Instant-Play™ technology, the video gives marketers access to powerful graphic capabilities, interactive content that is enhanced with haptic effects and other native mobile capabilities.

“The future of Mobile Video is here, and it is very different from what anyone has experienced yet,” explained VikasGulati, Managing Director of AdColony for Asia Pacific. “Video ads have always been a one-way street, yet, users want more than that. They want custom graphic effects that provide a life-like experience and content that rewards them for interacting with it.”     

From creating fully shoppable video experiences to changing backgrounds and switching between concurrently-running videos, Aurora™ HD Video gives users a range of ways to interact and personalise the experience on their screens.

As one of its first advertisers, AdColony partnered with Disney to launch a mobile campaign for its global blockbuster release of Pirates of the Caribbean: Dead Men Tell No Tales, which ran in the U.S. and APAC.

The campaign comprises an online treasure hunt that allows users to unlock rewards by engaging with the content in front of them. As the custom trailer for the film played, consumers tapped specific items on the screen, and were rewarded with exclusive video content from the film for everything they found.

Link to the Disney campaign:

https://vimeo.com/220358880/347000cad1

Gulati added, “Mobile is no longer just an extension of TV or digital videos. Mobile creative requires crystal clear sound and picture quality, buffer-free video playback in apps, and a variety of post-video experiences to drive consumer actions. We are excited to have Disney as our very first Aurora™ advertiser and look forward to delivering results on brand and performance levels.”

AdColonyhas also pioneered the ability to engage with mobile video with their 2013 launch of dynamic end cards that provide the viewer with a variety of immersive, engaging post-video experiences to drive consumer actions. Since bringing these products to market, AdColony has run over 26 billion minutes of mobile video ads, and driven 78 billion impressions.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...