Independent mobile advertising platform, AdColony, on Sunday announced the launch of Aurora™ HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora™ HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach.
Powered by AdColony’s Instant-Play™ technology, the video gives marketers access to powerful graphic capabilities, interactive content that is enhanced with haptic effects and other native mobile capabilities.
“The future of Mobile Video is here, and it is very different from what anyone has experienced yet,” explained VikasGulati, Managing Director of AdColony for Asia Pacific. “Video ads have always been a one-way street, yet, users want more than that. They want custom graphic effects that provide a life-like experience and content that rewards them for interacting with it.”
From creating fully shoppable video experiences to changing backgrounds and switching between concurrently-running videos, Aurora™ HD Video gives users a range of ways to interact and personalise the experience on their screens.
As one of its first advertisers, AdColony partnered with Disney to launch a mobile campaign for its global blockbuster release of Pirates of the Caribbean: Dead Men Tell No Tales, which ran in the U.S. and APAC.
The campaign comprises an online treasure hunt that allows users to unlock rewards by engaging with the content in front of them. As the custom trailer for the film played, consumers tapped specific items on the screen, and were rewarded with exclusive video content from the film for everything they found.
Link to the Disney campaign:
Gulati added, “Mobile is no longer just an extension of TV or digital videos. Mobile creative requires crystal clear sound and picture quality, buffer-free video playback in apps, and a variety of post-video experiences to drive consumer actions. We are excited to have Disney as our very first Aurora™ advertiser and look forward to delivering results on brand and performance levels.”
AdColonyhas also pioneered the ability to engage with mobile video with their 2013 launch of dynamic end cards that provide the viewer with a variety of immersive, engaging post-video experiences to drive consumer actions. Since bringing these products to market, AdColony has run over 26 billion minutes of mobile video ads, and driven 78 billion impressions.