Adacts Digital has recently announced its foray globally, beginning with the Middle East and South East regions. The company has also witnessed an unprecedented growth of 123% in Q1 of financial year 2016-17 over Q4 of financial year 2015-2016. Following this impressive growth rate, since the launch of operations in early 2015, the company aims to tap new international markets by offering affiliate marketing for advertisers based on their CPI, CPA and CPR models.
Middle East continues to be one among the growing commercial hotspots, with a steady increase of 37% in digital marketing spends. Mobile advertising in this market will continue to increase at a rate of 40%-50% yearly, making it a favourable ground for digital companies to offer and experiment with products across segments.
With thousands of direct publishers across the globe presently, Adacts is among the few Indian digital companies that boast of in-house development of technology. The company uses their self-developed DSP and SSP technology to cater to the needs of the new market segment as well, in addition to their existing markets.
The Adacts developed DSP technology will help in acquiring/purchasing traffic from various other web portals and apps, available through global inventories. It will also help to setup and track detailed conversions to understand and optimise campaigns through the digital medium. This unique technology will further help in addressing issues associated with delays in media buying, while using the demand-side platform. With the use of this breakthrough technology, the commonly lasting delays of about 60-300 seconds have shrunk down to just 1 second.
“We aim at providing precise, real-time, transparent and powerful mobile demand-side platform to mobile traffic buyers. With this revolutionary technology mobile media buyers can explore and purchase media across various dimensions spanning countries, Internet service providers, operating systems, ad-spaces and mobile devices. We foresee that this technology will soon take over the digital world and we are glad to have struck at the right time,” says Sachin Dindor, who has developed the DSP technology and currently serves as CTO at Adacts.
Commenting on the expansion& development of their new DSP technology, Krunal Doshi, Co-Founder and CEO, Adacts, said, “We are happy with the company’s success so far and hope to replicate the same with our clients across the globe especially with the development of our DSP technology. Middle East and South East Asia region currently poses a huge demand for digital product offerings and we are thrilled to have tapped the market at the right time with the right tools in place.”
The company’s clientele include Times Internet Limited, Hungama Digital Media Entertainment, Shemaroo Entertainment, Nazara Technologies and One97 Communications among others. Adacts has also partnered with leading companies such as UC Web Mobile, APUS Group and India Today.