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Ad Magnet to launch video ad network; eyes over 250 pc growth in 2009-10

01-June-2009
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Ad Magnet to launch video ad network; eyes over 250 pc growth in 2009-10

Ad Magnet, the fourth generation ad network launched by DGTL Media Pvt Ltd, is in bullish mode. Not only is the ad network set to launch its home grown video ad network by mid-June 2009, it is also eyeing a growth of more than 250 per cent in 2009-10. The video ad network aims at enabling advertisers to push video ads even to publishers who don’t have a streaming video content, ensuring mass reach for video advertising online.

What started off with five individuals during its stealth launch in April 2008, Ad Magnet as of today has more than 20 full time employees servicing over 350 publishers and 60 advertisers every month. According to the April 2009 comScore report, Ad Magnet achieved an aggregated reach of 7.6 million unique visitors in India in 2009, a 113 per cent jump. Ad Magnet’s online ad inventory is in effect directly reaching out to 22.5 per cent of India’s Internet population, the comScore report stated.

Speaking to exchange4media, Ratish Nair, Co-founder, Ad Magnet, said, “The year 2008 has been fairly good and we are fairly happy with the performance, although things could have been much better. In terms of growth rates, we are looking at more than 250 per cent in the year 2009-10. What we are also looking in 2009 is the launch of our video ad network, a home grown product, which should go live by mid-June.”

Ad Magnet is also offering more than 12 content verticals ranging from travel, technology, lifestyle, news, shopping and business to health, gaming, cricket, entertainment and women. Some of its clients include Accenture, Citibank, Dell, Tata Tea, ICICI Bank, and HDFC SLI, among others.

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