Wireless technology and marketing company ActiveMedia Technology has tied up with Spice Telecom to provide its mobile ticketing solution under its proprietary RAPOS (redemption at point of sale) platform for the first time in India. Subscribers of Spice Telecom, a telecom provider in Punjab, can avail of this technology under this tie-up.
The mobile barcode ticketing application would be used by Spice Telecom as a CRM (customer relationship management) tool for its subscribers, its Spice Club Spirit member’s loyalty programme, besides other internal events and programmes across Punjab.
Raj Singh, Executive Director, ActiveMedia India, said, “Our mobile tickets are unique in that they can be read by off the shelf webcams, yet our software is robust enough to eliminate fraud. Promoters and sponsors such as Spice Telecom like the combination of ease of deployment and the security that ActiveMedia’s mobile ticketing affords. We are delighted to work with Spice Telecom on this project and their enthusiasm to drive this in their future marketing programmes augurs well not only for their consumers, but as a testimony for our products as well.”
Mukul Khanna, AVP and Head of Marketing, Spice Telecom Punjab, said, “Spice is delighted to be associated with ActiveMedia Technology to deliver the first ever barcode mobile ticket service in Punjab. The ease of deployment coupled with the affordability, scalability and reliability of ActiveMedia’s RAPOS platform made it an ideal mechanism to showcase innovative technology to our valued customers in Punjab. Feedback from our customers is also overwhelming and they enjoyed downloading the tickets without the hassle of traveling to our showrooms for physical tickets. We look forward to partner with ActiveMedia for future developments.”
Bar-coded mobile tickets are the next step in convenience, which subscribers will experience on their mobile phones. They can now download tickets in the form of a barcode from anywhere in Punjab. This unique barcode is scanned at the venue for a hassle free entry to the respective event.
The ticketing application was used for two music events held in Amritsar and Jallandhar, wherein Spice Club Spirit members could download their m-tickets for the shows. Two laptops were loaded with the RAPOS application and each was connected to a web scanner. The systems were placed at the venue in an offline mode. Customers requested for the m-ticket by sending in a text message to the Spice Short code 555. In response, they were sent a bar coded ticket, which was authenticated at the venue by the web scanner. Conumers were charged Rs 3 per SMS for this service.
The same concept was extended in Amritsar and Jallandhar when SRK-starrer ‘Don’ was released. Spice subscribers could download tickets for the movie as mobile bar coded tickets and redeemed it at each venue. It was a huge success with a conversion rate of almost 60 per cent.
ActiveMedia has claimed that unlike other mobile ticketing technology, its patent pending, bar code ticket delivery, management and redemption platform delivered secure tickets to mobile phones, which could reduce the cost of ticketing by up to 80 per cent compared to the cost of paper based ticketing.
The company has successfully run wireless marketing programmes across the UK and Romania, and currently manages the world’s largest mobile loyalty programme in the UK, called ‘Orange Wednesday’s’.