ActiveMedia launches next generation mobile marketing campaign service

ActiveMedia launches next generation mobile marketing campaign service

Author | Pallavi Goorha | Monday, Apr 28,2008 8:26 AM

ActiveMedia launches next generation mobile marketing campaign service

ActiveMedia Technology has recently launched ActiveFRONT, its next generation mobile marketing campaign service. ActiveFRONT is a product and service suite that comprehensively brings the power of WAP and SMS together to deliver fully integrated mobile marketing campaigns.

Under the ActiveFRONT brand, the company provides fully managed, campaign aligned mobile Internet sites that work with SMS and WAP marketing campaigns to deliver a potent marketing impact and significantly richer brand experience to the consumer. ActiveFRONT seeks to be particularly relevant for marketers seeking to run mobile campaigns that feature community portal for special interest groups, lead generation, product catalog, content sales and delivery portal, customer info /customer care self service, store locator, contests and competition.

Raj Singh, Managing Director, ActiveMedia Technology, said, “We are proud to leverage our deep experience and unmatched understanding of mobile marketing to bring this cutting edge services suite. ActiveFRONT services include campaign conceptualisation, design, building, hosting, content management, and auxiliary services such as SMS/WAP push, plus campaign management and promotion. We are sure that this suite would be of great benefit to brands and agencies looking to tap the mobile medium. ActiveFRONT is part of our ongoing commitment in 2008 to offer marketers a complete portfolio of mobile marketing and advertising services.”

Speaking on the occasion, Sanjeev Patni, Director, ActiveMedia Technology, highlighted the unique advantages that ActiveFRONT brought forth to deliver next generation mobile campaigns.

He said, “ActiveFRONT provides advanced analytics to track and improve the performance of ads. There is a high level of interactivity on WAP campaigns based on campaign needs. It reaches out to a new and difficult to reach audience segment. There is delivery of a longer and richer marketing communication, both before and after participation. There is addition of more interactivity and powerful call to actions like Click2SMS, Click2Call and Click2Email. There is a detailed lead generation, filtration and validation. There is addition of more communication mediums, including mobile applications and voice. There is an ability to extend campaigns to reach global audiences.”

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