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Acer India goes in for 'feel-and-touch' retailing; plans to enter lifestyle products

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Acer India goes in for 'feel-and-touch' retailing; plans to enter lifestyle products

Acer India, one of the world's top ten branded PC vendors, strengthened its retail operations by opening four Acer Malls across Delhi and NCR on Wednesday. The Acer Malls, which have been opened in Faridabad, Nehru Place, Lakshmi Nagar and Lajpat Nagar, will showcase an entire range of Acer Desktops, Notebooks, consumer PCs, travel mate notebook series and projectors.

S. Rajendran, General Manager, Sales and Marketing, Consumer Product Group, Acer India, said, "Retail is the way forward for the PC industry in India. Our retail business has been growing at over 50 per cent quarter-on-quarter, and each of the product categories which we addressed through retail have also experienced the same amount of growth. This initiative in Delhi is to address this trend in the market and provide customers the experience of feel-and-touch of the product prior to purchase."

Acer has plans to expand its presence to 200 outlets by the end of 2005. North and West India are the key thrust areas. Apart from that the focus will also be on B and C class towns. "North India has high potential pockets beyond Delhi," said Rajendran.

Besides, the company is also planning to double the number of stores in Delhi by the end of 2005. Acer, which currently has a market share of 4.5 per cent, aims to scale up to 6 per cent in 2005, informed W S Mukund, Managing Director, Acer India.

Acer India also plans to move beyond the conventional IT products to lifestyle products. The company has plans to launch digital cameras, LCDs, and home theatre projectors in the next six months, informed Rajendran.


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