Top Story

e4m_logo.png

Home >> Digital >> Article

ABP’s Durga Puja website clocks 10 million hits in 15 days

06-November-2004
Font Size   16
ABP’s Durga Puja website clocks 10 million hits in 15 days

In a span of 15 days, the website www.anandautsav.com, designed specially for the Durga Puja season, clocked over 10 million hits! An initiative by the ABP group, the website was visited by over 1.3 lakh Internet users from across the globe between October 15 and 25.

The site was first launched in 2003. Last year the site drew a large number of eyeballs, especially from non-resident Bengalis in the USA and Europe. This year, it witnessed hits from all over the world and a large number of visitors from various parts India including Kolkata.

Rajat Roy, Associate Editor, Anandabazar Patrika, said, “To create awareness on the existence of such a site, we had a banner running on the website of ABP about this special endeavour. By mentioning it in the daily Anandabazar Patrika and also by word of mouth, the site gained popularity.”

The website has photographs of Pujas from all over the world. It also features other attractions like a section called ‘Pujor Paanch Din’ (5 days of Pujas), which has an audiovisual on the mass frenzy during the Durga Puja in Kolkata. In addition to Puja news from all parts of the world, the site offers authentic traditional Bengali recipes. For children it has a special section called ‘Majaroo’ where kids can enjoy animated movies and take part in fun games.

Unlike last year, this year Anandabazar Patrika plans to make the website permanent to keep the Durga Puja revelry alive till the next season, Roy said. Last year the site was kept alive for just three months, he said.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video