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Aapkavideo.com aims to emulate YouTube’s success

09-December-2006
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Aapkavideo.com aims to emulate YouTube’s success

YouTube’s success has spawned many similar ventures. One of them is AapkaVideo.com, a desi free online service where one can share videos. Built on a proven interactive development and storage platform – popularly known as IDP – AapkaVideo.com claims to offer the best features of multiple technologies.

Designed on the lines of YouTube, AapkaVideo.com is a community service bringing the concept of peer video sharing/viewing to the Internet user’s household. The website has different categories such as general, entertainment, comedy, sports, news and blogs, and travel.

Kokila C, Project Manager, AapkaVideo, said, “It is a different service in the sense the bandwidth requirements are pretty low, very important for the Indian market where bandwidth is always a major concern as is latency. Unlike competing services in the Indian market, quality of the videos displayed is pretty good.”

Kokila further said that AapkaVideo had a better search technology that helped one search for favorite desi videos at lightening speed and brought up most relevant results.

With broadband rates in India dropping steadily and more providers emerging in the market, broadband Internet usage in India is pretty much on the rise. According to some estimates, the number of broadband subscribers has gone up sharply in 2006 to over 1.5 million. This helps resolve a major concern for introduction of such services tailor-made for the Indian market.

To upload videos, one must register for an account with AapkaVideo. The account would be terminated if any illegal or copyrighted material were uploaded.

“The concept of bringing the audio/visual medium to the user’s fingertips is already gaining traction. What was envisaged in the concept of convergence of various forms of media is taking shape all around you. Why else would cell phone companies have so many services targeted towards the young customer who would want to view audio/visuals on their cell phones? We are merely extending that concept to something that is more tangible and easily accessible to the user – the user’s desktop/notebook to share videos. The era of sharing photos is history now. The new generation wants food for thought. They want to share videos,” Kokila further said.

“Yes, everyone would possibly call us as a YouTube clone,” Kokila admitted, adding, “Though we were ready with the concept, we had to play the waiting game till the broadband penetration was reasonable enough for us to launch this service in India. We are among the first in the Indian space to introduce such a service.”

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