Top Story


Home >> Digital >> Article aims to emulate YouTube’s success

Font Size   16 aims to emulate YouTube’s success

YouTube’s success has spawned many similar ventures. One of them is, a desi free online service where one can share videos. Built on a proven interactive development and storage platform – popularly known as IDP – claims to offer the best features of multiple technologies.

Designed on the lines of YouTube, is a community service bringing the concept of peer video sharing/viewing to the Internet user’s household. The website has different categories such as general, entertainment, comedy, sports, news and blogs, and travel.

Kokila C, Project Manager, AapkaVideo, said, “It is a different service in the sense the bandwidth requirements are pretty low, very important for the Indian market where bandwidth is always a major concern as is latency. Unlike competing services in the Indian market, quality of the videos displayed is pretty good.”

Kokila further said that AapkaVideo had a better search technology that helped one search for favorite desi videos at lightening speed and brought up most relevant results.

With broadband rates in India dropping steadily and more providers emerging in the market, broadband Internet usage in India is pretty much on the rise. According to some estimates, the number of broadband subscribers has gone up sharply in 2006 to over 1.5 million. This helps resolve a major concern for introduction of such services tailor-made for the Indian market.

To upload videos, one must register for an account with AapkaVideo. The account would be terminated if any illegal or copyrighted material were uploaded.

“The concept of bringing the audio/visual medium to the user’s fingertips is already gaining traction. What was envisaged in the concept of convergence of various forms of media is taking shape all around you. Why else would cell phone companies have so many services targeted towards the young customer who would want to view audio/visuals on their cell phones? We are merely extending that concept to something that is more tangible and easily accessible to the user – the user’s desktop/notebook to share videos. The era of sharing photos is history now. The new generation wants food for thought. They want to share videos,” Kokila further said.

“Yes, everyone would possibly call us as a YouTube clone,” Kokila admitted, adding, “Though we were ready with the concept, we had to play the waiting game till the broadband penetration was reasonable enough for us to launch this service in India. We are among the first in the Indian space to introduce such a service.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.