Aajtak.in, the digital avatar of AajTaknews channel, has also become the No. 1 Hindi News website as per the latest ComScore data. The data re-establishes Aajtak.in as the most preferred source for Hindi news content in India. As per the data, Aajtak.in leads with over 4.1 million unique visitors (desktop) in March2017 while the next Hindi website is far behind at 3.1 million unique visitors.
In addition to Aajtak.in’s undisputed leadership, the India Today Group also retained the no.2 position in the News & Information Category over 11.5 million unique visitors desktop. Also,Aajtak is unique in also being recognised as the No.1 Hindi news app as per the last ComScore data.
Speaking on the declaration of the latest results, KalliPurie, Group Editorial Director – Broadcast & New Media, said, “There is a consistent focus on speed, speed, and speed, because the new user values speed above all else. And we, at AajTak, have always known the value of speed and the burning urge to be the first to know. We have done it in TV with first usage of new technology and we are doing it on the web. Getting credible news from a trusted source fast on the web is the need of the hour. We shine in that genre!”
Living up to the promise of being ‘SabseTez’, Aajtak.in provides news updates with unmatched user experience and exclusive, breaking news pouring in by the minute. Be it political, national, international, or sports, the mega news brand of the Hindi heartland has achieved the no.1 place in the online world too.
The website was also awarded the Best News content website by CMO Asia Awards and was also shown as the Clear No.1 Hindi News site on the Assembly Elections Counting Day by Similarweb.