Top Story

e4m_logo.png

Home >> Digital >> Article

A Social Media Adieu to Steve Jobs - An Analysis by SMG Digital

12-October-2011
Font Size   16
Share
A Social Media Adieu to Steve Jobs - An Analysis by SMG Digital

The residents of the digital world mourned at Steve Jobs' death. It was possibly the saddest digital day that many of us have seen. The power of social and digital media was evident with millions of consumers pouring their hearts out on facebook, twitter, and blogs, irrespective whether they were ardent fans of Apple products or had never used a single apple device. This event truly brought to the forefront the power of social media in India and across the world. SMG Digital and Simplify 360 together bring this analysis of the digital mourning of Steve Jobs' demise.

How the news of Steve Jobs’ death trended on Twitter and Youtube



How Steve Jobs’s death was covered widely on news portals and the blogosphere



How the “Who’s Who” of the World and India wrote their Obit for Steve Jobs on social media

Tags Steve Jobs

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...