Top Story


Home >> Digital >> Article

A refurbished Indiatimes woos users & advertisers

Font Size   16
A refurbished Indiatimes woos users & advertisers

Indiatimes has revealed its refreshed look that offers users larger and relevant variety of content with an improved content consumption experience.


For advertisers, starting this festive season, Indiatimes is offering more advertising formats on the website. A dynamic ad spot or a moving ad spot is being introduced, which is aimed at avoiding blind spot tendencies and delivering higher CTRs. Additionally, more innovation formats will be rolled out that offer higher engagement and a better product window. With more flexible ad options, the web portal plans to reach out to a wider advertiser clientele.


Commenting on the latest version, Satyan Gajwani, CEO, Times Internet said, “The improved Indiatimes is designed to deliver more relevant entertaining and informative content via an enhanced user experience. With this, we are confident of engaging and growing our audiences more effectively, while generating good RoI for our advertising partners.”

The website will now offer users more original content with a focus on key content genres that audiences have been coming back for. The content strategy is a mix of both, original feature stories as well as a curation of the best from the Times Network.

The entire product enhancement process was influenced strongly by data-driven insights. Content consumption trends, user interface performance and audience preferences were tracked over a period of time. The home page, in particular, has been designed to optimise the time a user spends to get a quick overall perspective on what’s happening across a spectrum of topics. Over the next two months, additional categories in the space of interactivity and casual time-pass genres are expected to be introduced.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...