Top Story


Home >> Digital >> Article

A refurbished Indiatimes woos users & advertisers

Font Size   16
A refurbished Indiatimes woos users & advertisers

Indiatimes has revealed its refreshed look that offers users larger and relevant variety of content with an improved content consumption experience.


For advertisers, starting this festive season, Indiatimes is offering more advertising formats on the website. A dynamic ad spot or a moving ad spot is being introduced, which is aimed at avoiding blind spot tendencies and delivering higher CTRs. Additionally, more innovation formats will be rolled out that offer higher engagement and a better product window. With more flexible ad options, the web portal plans to reach out to a wider advertiser clientele.


Commenting on the latest version, Satyan Gajwani, CEO, Times Internet said, “The improved Indiatimes is designed to deliver more relevant entertaining and informative content via an enhanced user experience. With this, we are confident of engaging and growing our audiences more effectively, while generating good RoI for our advertising partners.”

The website will now offer users more original content with a focus on key content genres that audiences have been coming back for. The content strategy is a mix of both, original feature stories as well as a curation of the best from the Times Network.

The entire product enhancement process was influenced strongly by data-driven insights. Content consumption trends, user interface performance and audience preferences were tracked over a period of time. The home page, in particular, has been designed to optimise the time a user spends to get a quick overall perspective on what’s happening across a spectrum of topics. Over the next two months, additional categories in the space of interactivity and casual time-pass genres are expected to be introduced.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems