9XO has announced the launch of ‘Hook’, the music based friendship/dating app. Hook will be launched across Android (Google Playstore) today and soon on iOS (Apple iTunes).
Along with the Hook app, 9XO will also launch a show starting today at 5pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to ‘hook’ their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app.
Speaking about the latetst innovation by the channel, Clyde D’Souza Programming Head 9XO said “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”
The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.