Real estate portal 99 acres.com has recently introduced a new section on property called Property News. Besides covering news on property development and finance, the section also carried hot market trends.
City specific news is also a constituent of the Property News section, wherein cities like Bangalore, Chennai, Mumbai, Delhi/NCR, Hyderabad, Pune, and Kolkata are covered. This section has been introduced to help customers get all information on market trends, rental values in the city with detailed information which in turn would help them in taking buying or renting decisions more easily.
Deepali Singh, Head, 99acres.com, said, “When people search for properties, they want to know more about the locality/city where they are investing money. By having city specific property news they can find it right in the section where property details are displayed.”
The content for city specific news is collated by the in-house team of 99 acres.com from various newspapers and magazines across the country. Moreover, there are tie-ups with Cushman and Wakefiled and INRnews.com, which specialise in giving real estate specific news.
Speaking on the promotional aspect, Singh said, “We have it on every city page in the website, along with it we have given it a prominent position on the 99acres home page. We are also sending this content to all those people who want to know about real estate specific news across the country as property headlines.”