Nearly 31 per cent of eBay sellers – or 12,800 Indian entrepreneurs, including several businesses – use eBay India as a primary or secondary source of income by selling on India’s leading online marketplace, according to a new research released by eBay India.
Indian entrepreneurs are rapidly embracing the Internet in search of successful online business opportunities with around 38 per cent of the current eBay India sellers quitting their jobs to sell on eBay. Nearly 9 per cent of eBay sellers see the e-commerce portal as their primary source of income.
75 per cent of eBay India sellers sell as individuals, out of which 65 per cent use eBay as their only online sales channel. Some key reasons eBay India sellers chose to sell online include: 54 per cent believe eBay helps them reach more potential customers; 40 per cent find eBay easy to use; 39 per cent cite the flexibility to work according to their free time the key reason to sell online.
The study further found that 37 per cent felt that there was the possibility to run businesses from home; 72 per cent eBay India business sellers chose to sell on eBay to increase their personal income, while 55 per cent wanted to do something they were passionate about, and 51 per cent wanted to be independent.
“India is a nation of entrepreneurs and they are embracing the Internet and eBay to find cost-effective and simple solutions for creating an online business and accessing more customers. eBay provided them with a global marketplace and access to 203 million potential buyers. The zero upfront investment required to start an eBay business attracts the entrepreneur in every Indian and has helped thousands of Indians join the 1.3 million eBay sellers who make their livelihood on eBay,” said Gautam Thakar, Country Manager, eBay India Marketplace.
The study was part of an independent survey done in June 2006 by ACNielsen with eBay sellers across the US, Canada and the Asia-Pacific.