The shortlisted entries for the Digital Asia Festival 2012 (incorporating the Digital Media Awards) have announced. Over 600 entries have been received this year, of which 105 entries from 12 countries have been shortlisted by the jury. China has the maximum number of shortlisted entries at 31, followed by Australia and Singapore with 13 entries each. India has 10 entries making it to the shortlist.
The India factor
The Volkswagen campaign created by Interactive Avenues for American Express features in the shortlist in 3 categories; the Volkswagen campaign by Grey Digital appears twice in 2 categories and ‘Why this kolaveri di’ campaign has been shortlisted in 2 categories. And both the shortlisted entries in the Travel, Entertainment & Leisure categories are from India.
The Indian entries include Ego Search campaign created by MEC for Reliance Communication in the Search category; ‘Type like crazy for the Jetta’ campaign by Grey Digital for Volkswagen and ‘Did your designation change’ campaign done by Interactive Avenues for American Express in the Display category; ‘Anything 4Jetta’ – Zero to trending in 20 mins by Grey Digital for Volkswagen and ‘Why this kolaveri di’ created by Jack in the Box World India & Sony Music Digital marketing Team for Sony Music Entertainment Media in the Viral Advertising category; ‘Tata Docomo Twitt.com’ created by Interface Business Solutions for Tata Docomo in the Media Innovation Award category; ‘Gunning for Gold in LinkedIn’ done by Interactive Avenues for American Express in the Best Use of Social Media category; ‘Why this kolaveri di’ and ‘Nano drive with MTV’ done by MTV India for MTV in the Travel, Entertainment & Leisure category and ‘Gunning for Gold in LinkedIn’ in the Financial Services category.
12 jury members, led by jury president Matias Palm-Jensen, European Chief Innovation Officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to judge the best of digital in the Asia Pacific region.
Commenting on the festival, Myriam Coupard, Festival Director of the Digital Asia Festival observed that you can’t escape the fact that the digital market is not only huge today, but has the world watching it for innovations and developments. “We’re excited to see which entries are finalized for the Digital Media Award, ” added Coupard.
The Digital Asia Festival, now in its 6th year, will take place on November 7-8 at the Grand Millennium, Beijing, China.