As the Modi government nears one year in power, we take a look at two of their most talked about initiatives and the buzz they generated on social media.
First up is Make In India, one of the government’s pet projects and one that has created intense debate from all sections of the society. Since its launch, #MakeIn India has reached 106 million audience and garnered 1.17 billion impressions. This encompasses 117,591 mentions with 39,150 unique participators, leading to a 106,260,299 reach.
The general tone of the audience was neutral though nearly 24.34 per cent showed a positive outlook. Simplify360, which crunched the data, said that 21.72 per cent favorability was seen among those who spoke about the campaign at the time of the launch.
However, there was also concern whether the Make In India initiative would be able to create the requisite number of jobs in the country, which was the highest trending negative topic among the audience.
The conversation was not limited only to India but reached 103 countries and a number of high profile influencers also took to social platforms to give their views.
Another important campaign initiative has been the ReInvest 2015 campaign. The hashtag #REInvest2015 got nearly 266 million estimated impressions with a total of 25,439 posts, comments, tweets, etc. . It saw 6,371 unique authors and 23,0008 tweets and retweets on Twitter.
The buzz was highest on February 15 and by 1 pm it had reached a crescendo.
Though the overall theme has been positive in the last one year, The PM would do well to bear in mind that social media is a double edged sword and quite likely to turn on oneself. He just has to look at the ridicule, good-natured perhaps, he faced during the recent China visit. He might have the social netizens on his side currently but a lack of results going forward might well see him lose this section of supporters.