Twitter has appointed Taranjeet Singh as the Head of Sales for its India operations. He will operate from the social networking website’s Gurgaon office.
Singh main responsibilities will be to increase commercial opportunities for Twitter in India and work closely with brands and agencies to maximise the value of real-time marketing on the world’s largest platform for live, public conversations.
“India is a very important market for us. We have seen strong usage of our platform across the board last year. It is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. We have seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximising their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India,” said Parminder Singh, Twitter’s Managing Director for Southeast Asia, India and Middle East and North Africa.
“I am excited to be part of the Twitter team in one of the world’s fastest-growing mobile and social media markets. Social media has such a big impact on the Indian society today and Twitter is the best way for Indians to stay connected to their interests and world. We have an amazing opportunity to help the best brands and agencies in India to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign,” said Singh.
Singh has over 19 years of experience in sales and business development and a comprehensive understanding of the media industry. In his last assignment as Sales Director, South Asia for BBC Advertising, he was responsible for revenue and business strategy for BBC World News and website www.bbc.com. Prior to joining BBC, Singh held various positions at Outlook Publishing Pvt. Ltd., including heading advertising sales and business development in Northern India.