With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks today announced its plans to expand in the fast-growing Asia-Pacific region.
Opera Mediaworks will expand business in India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand. The company’s Asia operations will be run out of parent company Opera Software’s Singapore office.
Besides, Opera Mediaworks has named Vikas Gulati as its Managing Director - Asia. Gulati will be responsible for building and scaling revenue and operations, enhancing the platform’s capabilities and strengthening Opera Mediaworks’ position in the mobile advertising ecosystem in the region.
Gulati will work on driving network growth and strengthening relationships with advertisers, premium publishers and developers in the Asia-Pacific region. He plans to hire key talent to help Opera Mediaworks reach its business goals.
“We see huge opportunities in mobile video adoption and, in turn, mobile-video advertising in the Asia-Pacific region,” said Gulati. “We also see other trends in Asia-Pacific – the adoption of better audience targeting, and big retailers and e-commerce sites such as Flipkart and Snapdeal, strengthening their focus in m-commerce as consumers get more comfortable making purchases on their mobile devices.”
Prior to this, Gulati was the Vice-President at Vserv, a mobile ad exchange, where he built the company’s South East Asia business.