KRDS launches SMAK (for Social Media Agencies network), a global network of leading independent social media agencies around the world, aimed at responding to the need of building international campaigns for world class brands.
In APAC, the network counts VLT (Malaysia), Syndacast (Thailand and Indonesia), Fimmick (Hong-Kong and Taiwan), Asiance (South Korea), Comnico (Japan), Snapworx (Philippines), Mix Digital (Vietnam), Reborn (Australia) as well as KRDS India, KRDS Singapore and KRDS Shanghai as members.
Only one leading social media agency has been selected by KRDS for each market. SMAK can provide local and international brands with Social Media Strategy, Community Management, Online Reputation Management, Key Opinion Leader Management as well as Social and Mobile Application and Site Development services in all the countries covered.
On the creation of SmaK, Thomas Jestin, co-founder of KRDS, said, “We think of SMAK as a gathering of independent social media thinkers and doers, ready to join hands in helping brands go regional and international. We want to be able to offer the reach of big traditional agencies while retaining the expertise and can-do attitude of independent ones. The idea immediately made sense to the first agencies we pitched, and we’re glad so many joined that quickly. Although the idea of SMAK originates with KRDS, SMAK doesn’t belong to KRDS, member agencies are free to partner as they please in the best interest of advertisers.”