Komli Media has broadened its portfolio of video solutions with the launch of device-optimised ad formats, allowing viewers to seamlessly watch these videos on smartphones and tablets, across operating systems.
In December 2014, the media technology company had launched 21 desktop-specific rich media ad units that advertisers could use to drive greater brand engagement. (http://www.exchange4media.com/58351_komli-media-launches-21-new-rich-media-ad-units.html)
The announcement is another step towards further enhancing the capabilities of Komli Media’s video advertising network, Komli Play. With its affiliation of marquee publishers, robust targeting features, brand safety guarantees and an experienced in-house creative team, Komli Play became the top video ad network (source: comScore) in terms of unique viewers in India last year.
With the launch of its device-optimised mobile ad units, the company intends to make Komli Play the preferred partner for advertisers and marketers to complement both their offline television commercials as well as their standalone internet-specific video ad formats.
“Komli has always been a reliable partner for Madhouse. With mobile video and Komli's vision for it, we hope to drive brand adoption and media efficacy at the same time. We are excited to see where Komli takes video advertising on the mobile,” said Alap Ghosh, Director - Network and Partnerships, Madhouse India.
Ruksh Chatterji, VP-India Region, Komli Media, said, “According to industry reports, online video ads, followed by mobile-specific ads, are the two fastest growing segments of the digital advertising market in India, which is why we have decided to offer mobile rich media video capabilities to our clients. We hope to be part of the growth story of the fastest growing sub-segment in digital advertising.”
According to an IAMAI projection, of the 232-million active internet users in India in December 2014, 173 million (75 per cent) would have accessed the internet through their mobile phones. This, coupled with the fact that 76 per cent of the urban and 86 per cent of the rural internet active users claim to use the medium for entertainment, is an indication of how quickly internet could begin challenging the dominance of television as the preferred audio-visual advertising medium.