There are now more than 100 million people in India connected through Facebook, and in the past year Facebook has invested heavily in creating solutions, like click to missed call feature, that are tailored to the needs of people and advertisers here. Facebook has announced a next step in its efforts to better serve its partners — the India Client Council.
“The India Client Council is an incredible initiative to discuss the future of marketing by igniting conversations amongst some of India’s most influential marketers. I’m excited that Facebook has decided to set this in motion and we’re looking forward to contributing and learning from this wonderful initiative,” said CVL Srinivas, CEO, GroupM South Asia.
Comprised of a diverse group of leading client and agency partners, the India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing.
“As a client that has advertised on Facebook for both direct response as well as brand campaigns, I’m delighted to work with some of finest marketing gurus in India to incubate ideas that will make this platform and the marketing ecosystem even better for brands,” mentions Mohit Beotra, Head of Brand, Airtel.
In India and around the world, the rate of people with access to digital services and devices is skyrocketing, and for many here the mobile phone has already become a true lifeline, providing information about market prices, healthcare, banking, employment and entertainment.
Sam Balsara, CMD, Madison World said, “The India Council hopes to find a meeting ground for many brands that no longer just want to talk at young consumers in India, but CONNECT with them and Facebook’s really huge and growing base of young Indians who desire to fulfill their social needs, through a win-win programme. I am happy to be a part of the Council.”
Vineet Taneja, CEO, Micromax said, “I am looking forward to partnering with Facebook and other Council members to exchange and explore ideas on how we can together be better mobile marketers. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smart phones in the country, thus sharing a symbiotic relationship with Facebook as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile device it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day.”
This rapid acceleration of mobile presents businesses with unprecedented opportunities to reach their customers, but also new challenges. Facebook has said that it is committed to helping businesses navigate this changing landscape, and the Client Council makes its clients and agency partners a key part of this journey.
The India Client Council
Delna Avari — Head of Marketing and Communication Services, Tata Motors
Sam Balsara — Chairman and Managing Director, Madison World
Sachin Bansal — CEO, Flipkart
Mohit Beotra — Head of Brand, Airtel
Sonali Dhawan — Director of Marketing, South Asia, Procter & Gamble India
Sujit Ganguli — Head of Corporate Brand and Communications Group, ICICI Bank
Ashish Kashyak — Founder and CEO, ibibo Group
Heavent Malhotra — Managing Director, Jabong
Daniel Meynen — Marketing Director, RB India
Ronita Mitra — Senior Vice President, Brand and Consumer Insights, Vodafone India
Vishal Sampat — CEO, SMG Convonix
Samir Singh — Executive Director, Hindustan Unilever
Jasmin Sohrabji — Managing Director, India and Southeast Asia, OMG
CVL Srinivas — CEO, GroupM South Asia
Vineet Taneja — CEO, Micromax
Sandip Tarkas — President of Customer Strategy, Future Group