Bloomberg today launched Bloomberg Business, the company’s flagship digital destination that unifies its most powerful media assets to deliver a modern news experience. Bloomberg Business targets the global web consumer. Microsoft Corporation is the global sponsor of the launch.
Bloomberg Business is the centrepiece of Bloomberg’s new media strategy, first announced by Bloomberg Media CEO Justin B. Smith in March 2014. Bloomberg aims to build the leading, next-generation media company for global business by creating a portfolio of digitally-led, multi-platform brands that broaden its core audience beyond the traditional finance roots, towards global business.
Bloomberg Business aims to serve as a central hub for all Bloomberg media outlets such as Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg’s digital video operation.
The site’s design goes far beyond simply placing stories on a web page: it’s a cutting-edge, responsive canvas that looks to the future, while drawing on the best of digital, mobile and traditional print design. The site builds on the established heritage of design excellence at Businessweek, utilising design as a differentiator.
“Over the past 20 years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility and design has largely failed to keep up,” said Smith.
“At the heart of our vision is an opportunity to marry the best of traditional media’s journalism values – accuracy, reliability, credibility – with the exciting emerging forms of journalistic storytelling and innovation coming out of pure play digital media. The launch of Bloomberg Business is a significant step in our goal to build the next generation global business media company that operates across all platforms -- digital, print, television, radio, and live events,” Smith added.
“It’s a reinvention of how we bring our news to the world. It’s faster, smarter and frankly bigger than anything we have done before – and it’s uniquely digital, built for a global web audience and designed to deliver the right news at the right time,” said Joshua Topolsky, Editor of Bloomberg Digital and Chief Digital Content Officer. “But we are not just delivering the news. We are bringing readers the smart stories that really matter, context when and how they need it and thoughtful reporting that goes way beyond the first word,” he added.
Bloomberg Media Group COO Jacki Kelley said, “Across all our platforms, we are building advertising solutions that are as innovative and consumer-driven as the editorial environment in which they live.”
Kelley added, “With Microsoft as our global launch sponsor, Bloomberg Business delivers a series of new ad products that allow our sponsors to tell their unique stories and provide the best opportunity for engagement. Further, Bloomberg’s high-speed data crunching abilities have been renowned in the financial services sector for decades. For the first time, we are now fully harnessing that data superiority for the benefit of advertisers, which gives us the ability to provide deeper and faster insights.”
Kathleen Hall, Corporate Vice-President, Microsoft Global Advertising & Media, said, “Microsoft is pleased to be the global launch sponsor of Bloomberg Business. We are constantly looking for new and deeper ways to engage our customers across channels and screens, and working with Bloomberg Business will make that possible.”
With 2,400 journalists in over 150 bureaus across 73 countries, Bloomberg News produces more than 5,000 stories a day and is syndicated to more than 1,000 media outlets in over 60 countries.