NDTV would launch the first full service, user-aware mobile channel ‘NDTV Active’ in collaboration with July Systems, a provider of mobile solutions for media, entertainment and sports brands. This initiative will enable NDTV to leverage its programming assets to provide users anytime and anywhere access to personalised services, content and promotions on their mobile phones. ‘NDTV Active’ is expected to launch in the coming weeks and will be available to subscribers of most major Indian mobile operators.
Featuring first-of-its-kind personalised sports, business and entertainment
news, ‘real-time’ video updates, photo galleries, personalised alerts, cricket scores, interactive services like polls, comments, content sharing with friends, downloads and more, ‘NDTV Active’ will offer users a personalised, interactive and completely customisable multimedia mobile
experience that would go far beyond the simple wallpaper, ringtone and content downloads.
“The ‘NDTV Active’ mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favourite shows anytime and anywhere. We selected July to power this initiative as their solution allowed us to offer a truly ‘full service mobile channel’ with user personalisation, real-time updates, interactivity and an integrated brand experience to our users, by extending our relationship with the consumer from our TV and online properties to mobile,” said Sanjay Trehan, CEO, NDTV Convergence.
“July is pleased to partner with NDTV to deploy their active mobile channel. The ‘NDTV Active’ mobile channel will leverage July’s SmartMedia Solution that has already been adopted by some of the leading media, entertainment and sports companies worldwide. Using innovative mobile 2.0 features like personalised services, real-time video, multimedia alerts, interactivity, sharing, tagging and on-device agents, this would set a new benchmark for the way media and entertainment brands should extend their presence to mobile,” said Rajesh TS Reddy, Co-Founder and President, July Systems.