Top Story


Home >> Digital >> Article

‘NDTV Active’ to leverage NDTV’s programming on mobile

Font Size   16
‘NDTV Active’ to leverage NDTV’s programming on mobile

NDTV would launch the first full service, user-aware mobile channel ‘NDTV Active’ in collaboration with July Systems, a provider of mobile solutions for media, entertainment and sports brands. This initiative will enable NDTV to leverage its programming assets to provide users anytime and anywhere access to personalised services, content and promotions on their mobile phones. ‘NDTV Active’ is expected to launch in the coming weeks and will be available to subscribers of most major Indian mobile operators.

Featuring first-of-its-kind personalised sports, business and entertainment news, ‘real-time’ video updates, photo galleries, personalised alerts, cricket scores, interactive services like polls, comments, content sharing with friends, downloads and more, ‘NDTV Active’ will offer users a personalised, interactive and completely customisable multimedia mobile experience that would go far beyond the simple wallpaper, ringtone and content downloads.

“The ‘NDTV Active’ mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favourite shows anytime and anywhere. We selected July to power this initiative as their solution allowed us to offer a truly ‘full service mobile channel’ with user personalisation, real-time updates, interactivity and an integrated brand experience to our users, by extending our relationship with the consumer from our TV and online properties to mobile,” said Sanjay Trehan, CEO, NDTV Convergence.

“July is pleased to partner with NDTV to deploy their active mobile channel. The ‘NDTV Active’ mobile channel will leverage July’s SmartMedia Solution that has already been adopted by some of the leading media, entertainment and sports companies worldwide. Using innovative mobile 2.0 features like personalised services, real-time video, multimedia alerts, interactivity, sharing, tagging and on-device agents, this would set a new benchmark for the way media and entertainment brands should extend their presence to mobile,” said Rajesh TS Reddy, Co-Founder and President, July Systems.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...