mobile2win, a mobile Value Added Services (VAS) enabler, hosted the Mumbai chapter of ‘Mobile Monday’ on December 18. The meet was attended by over 60 professionals and enthusiasts from the music, telecom, media and IT industry. ‘Mobile Mondays’ are small, informal meets arranged city-wise and every month.
Gopala Krishnan, CEO, mobile2win, and Veerchand Bothra, VP, Mobile Products and Strategy, Netcore Solutions India, gave the keynote address. Krishnan started off by explaining the concept of ‘Mobile Monday’ and went on to outline the agenda for the evening, which was followed by a presentation on the mobile industry in general and the latest trends in mobile technology.
The theme for the session was ‘The Mobile Music Market in India - Untapped revenue streams in urban and rural India’. Speakers who took part in the session included Mandar Thakur, GM, Soundbuzz; Rajiv Hiranandani, Country Head, mobile2win; Rajat Kakar, MD, Universal Music; Shailesh Varudkar, AVP(VAS), Hutch; and Saurav Sen, Head - Internet & Telecom, ABP.
According to Kakar, “Mobile VAS represents a growing format for sale and promotion of music. We have both responsibility and desire to shape the contours of this opportunity in our endeavour to reach out to our consumers. The Indian mobile landscape is among the largest in the world and interventions early in the product life cycles will, hopefully, ensure a viable eco-system for all players in this domain.”
Hiranandani said, “The year 2006 has been a landmark year for the Indian mobile industry. The user base has touched around 13 crore, which is only next to China. This forum gives us a platform to discuss concerning issues related to the mobile VAS industry in a more open and informal manner.”