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‘Internet offers a unique proposition of pay per performance unlike other platforms’

‘Internet offers a unique proposition of pay per performance unlike other platforms’

Author | exchange4media News Service | Wednesday, Nov 26,2008 6:29 AM

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‘Internet offers a unique proposition of pay per performance unlike other platforms’

Advertisers should be educated with all technical features and benefits Internet advertising offers. Brands are still shying from the Internet largely due to lack of knowledge amongst advertisers with respect to benefits of Internet advertising, points out Anil Mishra, CEO, Integrid Media.

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