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Dialogue Today, people are the most important media, so creativity itself needs to change: DDB UK's Lucy Jameson

Today, people are the most important media, so creativity itself needs to change: DDB UK's Lucy Jameson

Author | exchange4media News Service | Friday, Nov 05,2010 10:40 PM

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Today, people are the most important media, so creativity itself needs to change: DDB UK's Lucy Jameson

"DDB has always believed that 'creativity is the most powerful force in business'. Today, we use our creativity to produce ideas that people play with, participate in and pass on. Ideas that connect people with people, not just people with brands. We call this Social Creativity," says Lucy Jameson, Executive Strategy Director, DDB UK, and Chair of DDB's Global Planning Futures Group. More...

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