Top Story

e4m_logo.png

Home >> Dialogue >> Article

IRS is a good product, but it is stuck in a time warp: Lynn de Souza

01-October-2011
Font Size   16
Share
IRS is a good product, but it is stuck in a time warp: Lynn de Souza

“I do believe it is important to show the publishing industry of India in good light, though all may not agree with me. It is not a dying industry, and projecting it as such, is not good for India, for our economy… It is a very large professional, diversifying and growing industry, which has some of the most talented people in the business,” says Lynn de Souza, Chairman & CEO, Lintas Media Group.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends