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Creativity is all about the birth of an idea

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Creativity is all about the birth of an idea

How do we define creativity? How does it address to the needs? It's all about an idea, the time to firm it up and the communication with the client, says R Balakrishnan, National Creative Director, Lowe, as he shares his views on Indian advertising vis-à-vis Western.


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The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016