TODAY´S NEWS

Dialogue Creativity is all about the birth of an idea

Creativity is all about the birth of an idea

Author | exchange4media News Service | Monday, Mar 29,2004 5:58 AM

A+
AA
A-
Creativity is all about the birth of an idea

How do we define creativity? How does it address to the needs? It's all about an idea, the time to firm it up and the communication with the client, says R Balakrishnan, National Creative Director, Lowe, as he shares his views on Indian advertising vis-à-vis Western.

Tags: e4m

Write A Comment

Hide