Dialogue Aroon Purie: The man who saw tomorrow

Aroon Purie: The man who saw tomorrow

Author | exchange4media News Service | Monday, Mar 13,2006 8:17 AM

Aroon Purie: The man who saw tomorrow

Aroon Purie is not just the CEO and Editor-in-Chief of one of the largest publishing houses in the country, he is also an institution of modern publishing in India. Purie has built his empire around the five-letter word “Today”. The bedrock was the runaway success of what was then a fortnightly English newsmagazine, India Today. He saw a need for quality newsmagazines in Indian languages, and proceeded to launch a slew of India Today versions in the vernacular – each one a resounding success. But this success story almost didn’t happen, when India Today was first conceptualised as a window on India targeting the NRIs. In an exclusive interview with Anant Rangaswami, Editor of Impact, a premier marketing, advertising and media weekly from exchange4media, Purie talks about media yesterday, media today and, most importantly, media tomorrow. More

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