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360 died about four years back: Mahesh Chauhan

22-December-2008
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360 died about four years back: Mahesh Chauhan

The last evolution of the industry was 360 degree that everybody still talks about. I am of the belief that 360 died about four years back. So, I wonder what it means when I hear that a 360 communications will be rolled out for the brand, says Mahesh Chauhan, Group CEO, Rediffusion Y&R.

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