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Demystifying Genres: Hindi music channels facing the winds of change

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Demystifying Genres: Hindi music channels facing the winds of change

Names have been changed, taglines have been dropped, content has been repackaged and new players are posing a challenge to the established ones – that, in short, is the story of the Hindi music genre, especially in the last one year. Experimentation has become the name of the game. exchange4media takes a detailed look at this genre, which is on the verge of some more changes.


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