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Today's
News
Updated:
9:13 AM Jul 04, 09
Real creativity is to crack a problem: Pops
“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett.
Asianet Plus channel goes for total revamp
Malayalam music channel Asianet Plus, part of Star Jupiter Entertainment Television Ltd, has decided to go in for a complete revamp of its programming content. The channel has introduced four new shows from the first week of July and is planning to position itself as a general entertainment channel.
Zee South channels undergo managerial revamp; Sanjay Reddy made COO, Zee South
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.
Camlin OOH campaign takes the ‘permanency’ peg
A mark etched permanently, that’s the idea behind Camlin’s latest OOH campaign for its permanent marker. The clutter breaking OOH campaign, which broke on June 28, 2009, can be seen across metros like Mumbai, Bangalore, Kolkata, Delhi and Pune.
FM stations to Mumbaikars’ rescue yet again during monsoon
Though Mumbai is yet to see the heavy downpour of previous years, FM stations in the metro are prepared this time and are leaving no stone unturned in coming to the aid of their listeners with several ‘monsoon care’ initiatives.
ViziSense launches reach & frequency planning tool for marketers and planners
ViziSense on Friday launched a new tool to help media planners and marketers calculate the reach and frequency of their online campaigns across selected websites, allowing them to identify an efficient set of websites as part of their media plan, and that too, at an optimal cost.
News
from latest issue of Impact
3
women who (should) know: What Women Want Impact
spoke to editors and publishers of three of
the country's leading English women's magazines
(Archana Pillai, Group Publisher, Ogaan; Mala
Sekhri, Publishing Director-Lifestyle Division,
India Today group; and Amy Fernandes, Editor,
Femina (Worldwide Media) which cater to the
modern Indian woman and found out from them,
an inside view of a woman's inner space and
her relationship with the media that she interacts
with.
Google’s latest innovation: Kill the
printers, save the trees
Google's latest innovation - Google Print
- has managed to get more than just a few
panties in a twist. Daunting as it seems,
Google Print intends on scanning excerpts
from every single book on the planet and making
it available online. So if you're looking
for a line from a poem, or want to know which
title a certain phrase is from, Google Print
is quite a blessing.
Jul 04, 09
