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Today's
News
Updated:
10:11 AM Mar 15, 10
Hari Krishnan is back at Grey India as VP & Branch Head, Grey Mumbai
It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.
With 6.95 TRP, DLF IPL3 opening match delivers better than last season
TAM Media Research has released the numbers for the opening match and inaugural ceremony of DLF IPL – Season 3. Whether it is another signal of a recovering economy or the fact that IPL is back in India, but with a TRP of 6.95 in the six metros, the opening match has scored better than last season, however not as high as Season 1. TAM has also released the numbers for digital households.
Domor and TNS launch study to measure effectiveness of cricketing events
Domor Communication Consulting, in partnership with TNS, has kicked off a marketing effectiveness study, termed as ‘Consumer Response to Investment in Cricket’ (CRIC). CRIC is aimed at measuring the effectiveness of cricketing events largely for sponsors/advertisers who use these events as a marketing platform.
The case of two measurements: aMap there, but TAM is the single industry currency
The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.
Noorings: Looking forward to the ‘Karan Johar Effect’ at FICCI Frames
The announcement of Karan Johar as the Co-Chairman of FICCI Frames has led to many conversations on what this new thinking, known for its creative and freshness, and more importantly, ideas that can engage the younger audience, bring to FICCI Frames, which is now in its 11th year.
Donear Suitings opts for Thought Bubbles following multi-agency pitch
Donear Industries Ltd has appointed Thought Bubbles, the agency led by Manoj Motiani, for the advertising duties for Donear Suitings & Shirtings. The win comes in a wake of a multi-agency pitch. The ad spend is estimated in the region of Rs 8-10 crore. The media part of the business will be handled internally by Donear Industries Ltd.
Chennai-based SRM Group to launch Tamil TV channel for youth
Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.
HT, Mid-Day join the IPL3 blitz with mass level print activity
IPL3 has been witnessing various marketing activities around it. Joining this bandwagon were Hindustan Times and Mid-Day, which brought out no less than eight full page ads on their front page, denoting the eight IPL teams for their editions on March 12, 2010, the day the tournament kicked off. The entire mass level print activity for HT was conceptualised by Maxus, while Ogilvy India is the creative agency for the print campaign.
3
women who (should) know: What Women Want Impact
spoke to editors and publishers of three of
the country's leading English women's magazines
(Archana Pillai, Group Publisher, Ogaan; Mala
Sekhri, Publishing Director-Lifestyle Division,
India Today group; and Amy Fernandes, Editor,
Femina (Worldwide Media) which cater to the
modern Indian woman and found out from them,
an inside view of a woman's inner space and
her relationship with the media that she interacts
with.
Google’s latest innovation: Kill the
printers, save the trees
Google's latest innovation - Google Print
- has managed to get more than just a few
panties in a twist. Daunting as it seems,
Google Print intends on scanning excerpts
from every single book on the planet and making
it available online. So if you're looking
for a line from a poem, or want to know which
title a certain phrase is from, Google Print
is quite a blessing.
Mar 15, 10
