Courtesy
Courtesy: STAR News > Connect with Star News. Your views and opinions shape our news. Send us your feedback at starnews@vsnl.net         Log on to kbpmlive.com for the latest update on the upcoming Lok Sabha polls         Ahmedabad: court allows CID to conduct narco test on two followers of Asaram Bapu in connection with the killing of two students in his Ashram         Mumbai: four persons arrested in connection with the Matunga BEST bus loot; accused were identified with the help of CCTV footage         J&K: Jammu-Srinagar National Highway closed due to heavy snowfall         India reaches the second position in the ICC ODI ranking with 122 points, Australia at no. one position with 121 points         IPL-II auction: England?s Kevin Pietersen and Andrew Flintoff become the most expensive players after being sold for Rs 7.55 crore to Bangalore Royal Challengers and Chennai Super Kings respectively         IPL-II auction: Mumbai Indians buys South African batsman JP Duminy for Rs 4.62 crore, Rajasthan Royals buys Australian pacer Shaun Tait for Rs 1.82 crore, England?s Ravi Bopara bought for Rs 2.19 crore by Kings XI Punjab         IPL-II auction: Delhi Daredevils gets England player Paul Collingwood for Rs 1.33 cr, England player Owais Shah sold for Rs 1.33 crore to Delhi Daredevils, West Indies?s Fidel Edwards goes to Deccan Chargers for Rs 73 lakh         IPL-II auction: Bangladesh?s Mashrafe Murtaza sold to Kolkata Knight Riders for Rs 2.92 crore, Rajasthan Royals gets South African Tyron Henderson for Rs 3.16 crore         Pakistan: HC acquits nuclear scientist Dr AQ Khan who had been under house arrest since 2004 for his involvement in the international network of nuclear weapons technology proliferation         Income tax raid in 40 centers of Supertech builders in Delhi, Ghaziabad, Noida and Meerut         Log on to kbpmlive.com for the latest update on the upcoming Lok Sabha polls         Nagpur: BJP's three-day National Executive starts today to prepare a strategy for the upcoming Lok Sabha elections         Ghaziabad: 4-year-old boy found dead and his mother found unconscious at their residence in Raj Nagar; police suspect suicide attempt         Delhi: five persons injured as a speeding car hits a tree in Mandir Marg         Infosys Technologies freezes fresh recruitments in view of the global meltdown         Iraq: 14 persons killed and 12 others injured in a suicide bomb attack on a restaurant in north-eastern Iraq         US: Olympic champion Michael Phelps banned for three months after a photo published in a British daily showing him smoking from a marijuana pipe         Colombo ODI: Muttiah Muralitharan becomes the highest wicket taker and makes a world record of 503 wickets         UK: army rescues hundreds of stranded motorists from Devon and M4 corridor as snow returns to wreak havoc across England         UK: The Bank of England slashes the base rate of interest by half a percentage point, taking it to a new historic low of 1%         Log on to kbpmlive.com for the latest update on the upcoming Lok Sabha polls         
Start/ StopIncrease speedDecrease speed   Jul 04, 09
 Today's News Updated: 9:13 AM Jul 04, 09

Real creativity is to crack a problem: Pops
“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett.

Asianet Plus channel goes for total revamp
Malayalam music channel Asianet Plus, part of Star Jupiter Entertainment Television Ltd, has decided to go in for a complete revamp of its programming content. The channel has introduced four new shows from the first week of July and is planning to position itself as a general entertainment channel.

Zee South channels undergo managerial revamp; Sanjay Reddy made COO, Zee South
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.

Camlin OOH campaign takes the ‘permanency’ peg
A mark etched permanently, that’s the idea behind Camlin’s latest OOH campaign for its permanent marker. The clutter breaking OOH campaign, which broke on June 28, 2009, can be seen across metros like Mumbai, Bangalore, Kolkata, Delhi and Pune.

FM stations to Mumbaikars’ rescue yet again during monsoon
Though Mumbai is yet to see the heavy downpour of previous years, FM stations in the metro are prepared this time and are leaving no stone unturned in coming to the aid of their listeners with several ‘monsoon care’ initiatives.

ViziSense launches reach & frequency planning tool for marketers and planners
ViziSense on Friday launched a new tool to help media planners and marketers calculate the reach and frequency of their online campaigns across selected websites, allowing them to identify an efficient set of websites as part of their media plan, and that too, at an optimal cost.

News from latest issue of Impact
3 women who (should) know: What Women Want
Impact spoke to editors and publishers of three of the country's leading English women's magazines (Archana Pillai, Group Publisher, Ogaan; Mala Sekhri, Publishing Director-Lifestyle Division, India Today group; and Amy Fernandes, Editor, Femina (Worldwide Media) which cater to the modern Indian woman and found out from them, an inside view of a woman's inner space and her relationship with the media that she interacts with.
Google’s latest innovation: Kill the printers, save the trees
Google's latest innovation - Google Print - has managed to get more than just a few panties in a twist. Daunting as it seems, Google Print intends on scanning excerpts from every single book on the planet and making it available online. So if you're looking for a line from a poem, or want to know which title a certain phrase is from, Google Print is quite a blessing.
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e4m Analyses: Print, Television, Radio & Internet Updated every week
    Ice Cream category drops by 37 pc in Print during Jan-May 2009: AdEx Analysis: AdEx Analysis June, 30
    Travel & Tourism decreases by 38 pc in Jan-May 2009: AdEx Analysis June, 23
    Summer Cool de-grow in print by 19 pc during Jan-Apr ’09: AdEX Analysis June, 16
    Confectionaries sector advertising in print jumps 107 pc in Jan-Apr 09: AdEx Analysis June, 09
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  Marico India takes on the challenging times head-on June, 30
  Cannes Lions 2009: India wins its first ever Film Lions Gold, courtesy JWT India June, 29
 
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