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Reader’s devotion makes Reader’s Digest an unusual magazine: Mahadevan

08-December-2004
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Reader’s devotion makes Reader’s Digest an unusual magazine: Mahadevan

To mark its Golden Jubilee in India, the Reader’s Digest has come out with a commemorative ‘Collector’s Edition’ this month. Today, the paid circulation is around 600,000 copies, making it perhaps the largest circulated magazine in the Indian market. Editor Ashok Mahadevan talks about the reasons that have made the Digest such a huge success story.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.