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‘Content remains the king, but the definition has to be broad based’

21-January-2009
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‘Content remains the king, but the definition has to be broad based’

“Content remains the king. But with changing times, the definition has to be broad based. Primarily, you need good quality content to attract your reader. It is good content which attracts the advertiser as well. Hence, advertising follows good content. But, it is a close second,” says Shishir Joshi, Group Editorial Director, Mid-Day Infomedia Ltd.

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