Top Story


Home >> ContentisKing >> Article

‘Advertising will shift from niche English papers to Indian language papers’

Font Size   16
‘Advertising will shift from niche English papers to Indian language papers’

“As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front. Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media,” says K Yatish Rajawat, Editor-in-Chief, Business Bhaskar.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign