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October 22, 2012 - Jagran Presents exchange4media Conclave Delhi:
Marketing 3.0: As data, technology and consumer insights take centrestage...

10.00 am - 10.45 am
Big Data, Decoded...
While the concept has taken centre-stage in many client & agency conversations, how can companies in India best understand and leverage Big Data...
Sheldon Monteiro, Global Chief Technology Officer, SapientNitro
Session Chairperson: Lynn de Souza, Lintas Media Group

10.45 am - 11.30 am
How can Big Data, along with vision, transform businesses today?
Data driven decisions can be measured and hence will change a management’s decision-making style, but the availability of Big Data does not erase the need for human insight...
Satyan Gajwani, CEO, Times Internet
Session Chairperson: Ravi Rao, Leader, Mindshare South Asia

11.30 am – 12.15 pm
Behaviour of Businesses of Future
When the buzzwords are volume, variety and velocity, what is next?
Charles Wright, MD, Wolff Olins

12.15 pm – 12.45 pm
When Technology meets Big Idea
True magic unleashes...
Max Hegerman, SVP & Head - Digital, JWT India Group

12.45 pm – 2.00 pm: LUNCH

2.00 pm - 2.45 pm
Transparency in Measurement; Courtesy Technology
Global best practices to measure different media...
Stephen White, Founder and Chairman, EMM International
Session Chairperson: LV Krishnan, CEO, TAM Media Research

2.45 pm - 3.30 pm
Content: One King, Many Kingdoms
B Saikumar, Group CEO, Network18

3.30 pm
Vote of thanks

October 23, 2012 - Jagran Presents exchange4media Conclave Mumbai:

9:50 am: Opening Ceremony
Welcome Address:
Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

10.00 am - 11.00 am
The Dawn of a New Marketing Era
A world where Big Data, technology & insights bring the consumer closer to the marketer than ever before
Nick Emery, CEO, Mindshare Worldwide
Session Chairperson: Sam Balsara, Chairman and Managing Director, Madison World

11.00 am – 12.00 pm
As Technology Ushers in a New Broadcasting Era, Are We Prepared?
New devices, digitisation, better service, smart TV --- the most popular medium, television, is set for a facelift.
Does the industry understand what lies ahead?
Uday Shankar, CEO, STAR India
Session Chairperson: Shashi Sinha, CEO, Lodestar UM

12.00 pm - 12.45 pm
The missing link between Marketing and Finance
Do marketers in India truly understand, and embrace, Marketing ROI? What are the key metrics for this?
Globally companies consider it crucial for marketers to focus on ROI – what is the thought in India

Session Chairperson: Vikram Sakhuja, CEO-Designate, Maxus Worldwide
Rajesh Jejurikar, President, Zee Entertainment Enterprises
Subrata Dutta, MD, Samsonite India
Uttam Nayak, Group Country Chair, India and South Asia, Visa

12.45 pm – 1.45 pm: LUNCH

1.45 pm - 2.45 pm
“Consumers are calling the shots”: Why we must rethink marketing
Technology has enabled consumers to take control. Media and marketing industry needs to think differently to
keep up with digital & social media-savvy consumers

Marc Bresseel, President, Initiative Worldwide
Session Chairperson: R Gowthaman, CEO, South and Southeast Asia, Mindshare

2.45 pm - 3.30 pm
Big Question: Mining Big Data, and what it means...
While the concept of Big Data is seen as a game changer by few, what is it that it can truly do for a marketer? What are the challenges that when addressed, will help leverage the opportunities?
Sheldon Monteiro, Global Chief Technology Officer, SapientNitro

3.30 pm - 4.15 pm
Acquisition – Right Route to Grow?
Competition is tough and building a company is no mean feat... As acquisitions once again become a road taken often to grow a business, what are the points to keep in mind to ensure the decision works best for all involved...
Agnello Dias, Co-Founder & Chief Creative Officer TapRoot India
Arvind Sharma, Chairman, Leo Burnett India
Ashish Bhasin, Chairman - India & CEO - SE Asia, Aegis Media
Session Chairperson: Ranjan Kapur, WPP

4.15 pm - 5.15 pm
Vision 20:20 – Road Ahead for an Industry in Transition

Subhash Chandra, Chairman, Essel Group & ZEE

5.15 pm: Vote of Thanks