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The communication business never ceases to surprise
and excite the mind. With the rapid evolution of the
advertising business, the industry has undergone a dramatic
change in recent years, leading to the issue of who
leads whom - creative or media. Then again, media houses
have never resolved the age-old internal friction that
has pitched editorial against marketing. Again, it is
an issue of who dominates whom. On another front, what
should be the structure of a media company for long-term
survival? And is there a right marketing mix for marketers?
At
the exchange4media Conclave 2005, the best minds in
media, marketing, advertising and communication converged
yet again - in Delhi and Mumbai -- to debate and introspect
on the state of the communication business.
A
high point of the exchange4media Conclave 2005 was that
fact that our Chief Guest, Information & Broadcasting
Minister Dr S Jaipal Reddy, used this platform to announce
three important policy decisions that would have a major
impact on the media business, be it Print, Television
or Radio.
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| Dr
S Jaipal Reddy, Union Minister of Information and
Broadcasting, delivering the keynote address at
the Conclave in New Delhi. |
Three policy matters are in process of finalization,
says Dr Jaipal Reddy
Union Minister of Information and Broadcasting, Dr S
Jaipal Reddy, yesterday disclosed that three policy
matters are in the process of finalisation. Giving a
keynote address at the exchange4media Conclave 2005,
Dr Reddy said that the I&B Ministry will soon be
unveiling the second phase of Private FM in the Radio
sector. more..
June 01, 05
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| Vijay
Darda, Chairman and Managing Director, Lokmat Group (4th
from left) inaugurating the Conclave in Mumbai. |
Mr. Vijay Darda hails exchange4media for being true to
its name
The
exchange4media Conclave at Mumbai took off in a grand manner
at the Taj Land's End, Bandra in the presence of industry
bigwigs as part of audience and panel members. Vijay Darda,
Chairman and Managing Director, Lokmat group of newspapers,
was the Chief Guest for the event. He said, "exchange4media
has been true to its name, indeed offering a platform for
healthy exchange of information." more..
June
08, 05
Delhi
Session I
The topic: 'MEDIA SERVICES: Will media come first?' The panelists
for the session comprised Rohit Ohri (Senior Vice-President,
JWT), Salil Kapoor (VP-Marketing, LG Electronics), Vikas Gupta
(VP-Marketing, Coca-Cola India), Sulina Menon (Media Services
Consultant), V.Ramani (CEO, Connecturf Worldwide) and CVL
Srinivas (MD, Maxus India and Asia Pacific). Santosh Desai
(President, McCann Erickson) moderated the session. more...
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Session
II
The topic: 'If Content is King, what is the role sales and
marketing in a media organization?' The panelists for this
session comprised Rajat Sharma (Chairman and Editor-in-Chief,
India TV), Chandan Mitra (MD & Editor, The Pioneer), Rajdeep
Sardesai (Chief Editor, Broadcast News), Raj Nayak (CEO, NDTV
Media), Rohinton Maloo (MD, Cutting edge Media), and Thomas
Abraham (COO, Red FM). Sunil Lulla (CEO, Times Global Broadcasting
Co. Ltd.) moderated the session. more...
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| Mumbai |
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Session
I
The topic: 'Getting the marketing mix right: Is the number
of media options a opportunity for marketers?' The panelists
were Kaushik Roy (Head-Marketing, Reliance Infocomm), Rahul
Sen (Director, Alchemy Social Infrastructure Agency Pvt. Ltd),
Shashi Arora (VP-Marketing, Kotak Mahindra Bank), Upen Roop
Rai (Head, Zoom TV & VP, Times Internet Ltd.), and V.
Chandramouli (Director, Strategy, Innovation and International
Business, Cadbury's). Meenakshi Madhwani (Managing Partner,
Spatial Access) moderated the session. more...
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Session
II
The topic: 'Is integrated
media company the only game in town for long -term survival?'
The panel comprised Apurva Purohit (Ex-COO, Television Division,
Times Entertainment), Pranesh Misra (COO, Lowe India), Raj
Nayak (CEO, NDTV Media), Rajat Jain (MD, Walt Disney Television
International), Sharmista Rijhwani (MD, Taj Television India),
Sunil Gupta (Country Head, Aprais), and Vikram Sakhuja (MD,
Mindshare). L.V. Krishnan (CEO, TAM Media Research) moderated
the session. more...
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