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Pitch CMO Summit, Delhi, March 27, 2014. Reinventing Brands
2:30 pm : Registration
3:00 pm : Opening Remarks By Mr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group
3:15 pm : Reading The Consumer’s Mind
Speaker: Nilanjan Mukherjee, Head Marketing (Personal Care), ITC
Session Chair: Rajiv Dhingra, CEO, WatConsult
3:50pm : The Journey Of Iconic Brand- Cinthol
Speaker: Sunil Kataria, COO- Sales, Marketing & SAARC, Godrej Consumer Products Pvt. Ltd.
Session Chair: Anupriya Acharya, Group CEO, ZenithOptimedia Group
4:30 pm : Managing Your Brand Through Out-Of-The-Box Thinking
Speaker: Ankur Warikoo, CEO, Groupon India
Session Chair: Rajul Kulsheshtra, Founder, Xposure
5:00 PM : AMAGI – Session On Targeted Advertising
5:10 PM : Reinvention Of The Classifieds Category: OLX Brand Story
Speaker: Amarjit Batra, CEO, OLX.in
Session Chair: Ravina Raj Kohli, Sr Advisor, BAG Network and Former President, Star News
5:40 PM : Repositioning To Take Your Image To The Next Level
Speaker: Shubhodip Pal, CMO, Micromax
Session Chair: T Gangadhar, MD, MEC India
6:10 PM : Reinventing Brands Through Unconventional Media
Salil Kapoor, COO, Dish TV
Vivek Gaur, CEO, Yepme.com
Yashish Dahiya, CEO & Co Founder, PolicyBazaar.com
Amit Tiwari, Country Head Media, Philips
Session Chair: Kartik Iyer, MD, Carat Media
6:45 pm : Keynote Speaker: D Shivakumar, Chairman & CEO, PepsiCo India
Session Chair: C V L Srinivas, CEO, Group M
8:00 PM : Closing Remarks
8:30 PM : Drinks & Dinner

Mumbai – March 24, 2014
2:30 pm : Registration
3:00 pm : Opening Remarks By Mr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group
3:15 pm : Keynote Address: By Mr Hemant Bakshi, Executive Director, Home & Personal Care, Hindustan Unilever
Session Chair: Sam Balsara, Chairman and Managing Director, Madison World
4:30pm : By Ajit Joshi, CEO, MD, Infiniti Retail
Session Chair: Subhash Kamath, CEO & Managing Partner at BBH- India
Topic: Building brand loyalty and reading the consumer’s mind
5:00 pm : By Sunita Bangard, President Marketing, Idea Cellular Ltd
Session Chair: Malcom Mistry, CEO, DNA
Topic: Reinventing the brand as a mantra of growth
5:30 PM : AMAGI – Session on Targeted Advertising (10 Minutes)
5:50 PM : By Vasantha V Kumar, Director, Marketing & Communications, India & South Asia, IBM
Session Chair: Nandini Dias, CEO, Lodestar UM
Topic: Stepping up to the challenge: Reinventing Ourselves
6:20 PM : By Subhashis Basu, Business Head (Dairy products) at Mother Dairy Fruit & Vegetable Pvt. Ltd
Session Chair: Sandeep Sharma, President, R K Swamy Media Group
Topic: Reinventing the “Mother Dairy” brand to make it the most preferred in Dairy & Foods
6:55 PM : By Rituraj Bhattacharya, Head Product Development & Market Management, Bajaj Allianz
Session Chair: Monica Tata, MD, HBO India
Topic: Art of Brand Activation
7:30 pm : Karthi Marshan, EVP & Head-Group Marketing, Kotak Mahindra Bank Ltd
Session Chair: Rajiv Dhingra, CEO & Lead Consultant, Wat Consult
Topic: Brands are just sticker tattoos
8:05 PM : Closing Remarks
8:30 PM : Drinks & Dinner