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e4mchillout: Rubeena Singh is a Weekend Ninja!

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e4mchillout: Rubeena Singh is a Weekend Ninja!

Living the life of the CEO of a leading digital agency may be tough, but what’s harder is living her life during the weekend! Fitness enthusiast, gardener, gracious host, fashionista, daughter, mother – these are just some of the roles Rubeena Singh, CEO, iProspect, juggles on the average day-off.

Singh is up early even on weekends because her life is synced with her daughter’s sleep schedule: up at 6am and off to bed by 7pm. It is only during the weekends that Singh gets uninterrupted quality time with her daughter and makes the most of all the time she can spend with the four-year-old. “Our weekend is centered around her - whether it is her social calendar, which is birthday parties and such stuff, taking her out to create new experiences for her like a visit to the museum, planetarium, or to see the flamingoes at Sewri.”

Once her daughter goes to bed, Singh’s own packed social calendar takes over and her friends from across the city gather at her home. “I have a very busy social calendar myself. We have a lot of friends coming over on Friday nights and Saturday nights. And I spend Sunday nights with my mother, her pet dog, and my mother-in-law.”

Unlike others, Singh prefers and enjoys the tightly packed weekends, and her fast-paced life. “I am not one of those who can just be at home and do nothing.”

What does Singh spend her ‘me-time’ on, we ask? Does she even have any ‘me-time’ between friends, mothers, and her daughter? “I have very little me-time because being a working professional, there are so many errands to run in the time that you do get in between. So I really do not get enough me-time.” But the multi-tasker that Singh is, she has no complaints, or regrets even.

Singh does have a sliver of time that she spends caring for herself: she works out every day of the week and during the weekends to stay healthy. But the time she truly truly lavishes on herself is when she shops. Singh, who is known to be fashion forward among colleagues and peers, would rather not talk about her shopping sprees. “I am an impulsive shopper! It’s my sin!” she declares.  

How does Singh find the time to host friends and everything else? Her super power: “I am a great organiser.” She takes immense interest in what is cooked, and how it is all presented. One could say that she is obsessive when it comes to perfect presentation of the food. “My husband tells me that I need to calm down,” she confesses.

Despite her packed schedules, Singh goes on one international vacation every year and spends long weekends travelling within India and visiting lesser-known attractions. Singh’s travels are so varied and exciting that her friends have urged her multiple times to start blogging about them. Singh’s travels are off-beat and here is why: In all her travels so far, Singh has not visited the US! And, she is not too keen on visiting the country either. “Europe is far more culturally rich and has a lot more to offer,” she says. In addition to her travels during the year, Singh, her husband, and her daughter head out to Goa in the year-end, where the family spends 10 days doing nothing and living the beach-life.

Sigh has a green thumb and has dedicated a little patch in her home to growing an indoor mini-garden. She has been trying to grow flowers for a while now, but has not been able to find the goldilocks zone. As someone who has grown up in a sprawling independent home, her only major regret is the lack of space for growing a vegetable garden.

We wish her flowers, veggies, and more travel and shopping adventures ahead!


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