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CannesLions2017 Cannes Lions 2017: O&M and Taproot Dentsu win 1 Silver Lion each, Leo Burnett and Famous Innovations bag 1 Bronze Lion each; 4 metals in all in Design

Cannes Lions 2017: O&M and Taproot Dentsu win 1 Silver Lion each, Leo Burnett and Famous Innovations bag 1 Bronze Lion each; 4 metals in all in Design

Author | Srabana Lahiri | Thursday, Jun 22,2017 8:04 AM

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Cannes Lions 2017: O&M and Taproot Dentsu win 1 Silver Lion each, Leo Burnett and Famous Innovations bag 1 Bronze Lion each; 4 metals in all in Design

Day 4 of the Cannes Lions International Festival of Creativity 2017 saw India winning two Silvers and two Bronzes in the Design Lions category, converting four out of 10 shortlisted campaigns.

Ogilvy & Mather’s campaign ‘Healthy Hands Chalk Sticks’ for ITC’s Savlon and Taproot Dentsu’s campaign ‘Odds’ for Adidas won Silver Lions while Leo Burnett’s ‘Roads that Honk’ for HP Lubricants and Famous Innovations’ ‘The Proposal Box That Can Get You A Yes’ for Tata’s Caratlane won a Bronze each. Famous Innovations made its Cannes debut with the metal.   

On ITC’s ‘Healthy Hands Chalk Sticks’ campaign, which has won metals across several categories so far, Rajiv Rao, National Creative Director, Ogilvy & Mather, India, said, “Design (Promotion) Savlon Health Hands Chalk Sticks is a very interesting and innovative way of promoting the brand where a new product was created to help school kids in rural India.”

Taproot Dentsu’s CCO and Co-founder, Santosh Padhi, took a philosophical stance on Wednesday’s win.Well, with the count of today's Silver, the Taproot tally goes up to 3 metals. My heart says I should be happy, but the mind still feels it should have won in categories like Product Design & Promo & Activation, but Cannes is all about good and bad surprises and I was prepared for some unpredictable results. Last year too, our IOAA campaign won Golds at Adfest Asia, local awards, Clio, Spike Asia (these are the only places we entered), but never got appreciation at Cannes. Last year was also the only year that Taproot didn't win at Cannes in seven years. With this year’s three metals so far, Taproot's contribution to the Indian tally in the last seven years has reached 13 metals (out of which 6 are Gold), i.e.,  an average of two metals per year...not bad, I should be happy looking at the larger picture, rather than how this year has panned out for us,” he said.

On Leo Burnett’s ‘Roads that Honk’ campaign for HP Lubricants picking up another metal, Raj Deepak Das, Chief Creative Officer, Leo Burnett India said, “Smart life pole is a design with a purpose. Designed to withstand anything on the streets of India and at the same time reduce accidents at the blind curves, it’s a true Humankind work that we are proud of.” This campaign also brought India its first ever metal at the Innovations Lions on Tuesday.  

Talking about the campaign for Caratlane - essentially personalized packaging for a proposal ring made of seven boxes like the quintessential Russian dolls, each with a message inscribed on it – Raj Kamble, Founder & CCO at Famous Innovations said, “Cannes is always influenced with big client names. So, if you have big client names like Unilever and P&G and Coca Cola, they are impressed. So for us, it’s very different, as a start-up agency. I am excited today because it’s work for Tanishq, owned by Tata, and done by my team, that’s winning. I am very excited.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Design Lions Winners 
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   PR PUNDIT, Mumbai Silver  Lion
ADIDAS ODDS ADIDAS TAPROOT DENTSU, Mumbai TAPROOT DENTSU Mumbai   TAPROOT DENTSU, Mumbai Silver  Lion
ROADS THAT HONK HPCL LEO BURNETT INDIA, Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA, Mumbai Bronze Lion
THE PROPOSAL BOX THAT'LL GET YOU A YES CARATLANE - A TATA PRODUCT FAMOUS INNOVATIONS, Mumbai       Bronze Lion

 

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