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CannesLions2017 Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

Author | exchange4media News Service | Tuesday, Jun 20,2017 8:11 AM

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Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

Ogilvy & Mather India won a Gold and a Bronze in the PR Lions category for the Savlon Healthy Hands Chalk Sticks campaign, while BBDO India, Gurgaon, won a Silver for the #ReleaseThePressure campaign for Mirinda.

Ogilvy and Mather Mumbai won for its work Savlon Healthy Hands and Chalk Sticks. This campaign was part of ITC Savlon’s programme designed to encourage behavioural change towards washing hands amongst children.

Lauding the campaign, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India, said what made it stand out in the PR category was “the way the team came up with the product, made it happen, and the way they publicised it”.

BBDO India, Gurgaon won for its #ReleaseThePressure campaign that addressed the issue of student suicides and depression brought on by the pressure to perform especially during exam season. #ReleaseThePressure was a 360-degree campaign led by a three-minute film directed by noted filmmaker Shoojit Sircar.

Commenting on the Silver for BBDO India, Josy Paul, Chairman and Chief Creative Officer, BBDO India, told exchange4media, “It’s a significant win for PepsiCo and BBDO. It feels great when a national mainstream campaign that touched Indians deeply also moves the international jury at Cannes. We are thrilled that Mirinda's #ReleaseThePressure is connecting with the world. It’s all thanks to the inspired and enlightened folks at PepsiCo India.”

A total of 100 awards were announced in this category. Seven entries were shortlisted from India. Both the shortlisted entries from Ogilvy and Mather Mumbai and BBDO India, Gurgaon’s lone entry in this category won awards.

 

 

PR LIONS WINNERS
ENTRY TITLE ADVERTISER PRODUCT IDEA CREATION Award PRODUCTION MEDIA
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI Gold Lion GOOD MORNING Mumbai  
#RELEASETHEPRESSURE (INTEGRATED) PEPSICO MIRINDA BBDO INDIA, Gurgaon Silver Lion   MINDSHARE Gurgaon
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI Bronze Lion GOOD MORNING Mumbai  

 

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