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CannesLions2017 Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

Author | exchange4media News Service | Wednesday, Jun 21,2017 7:41 AM

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Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

Day 3 at the Cannes Lions International Festival of Creativity saw India win three Silver Lions, two in the Direct category and one in Innovation. India’s sole selected entry in Innovation Lions – Leo Burnett’s ‘Roads that Honk’ – gave India its first ever metal, a Silver, in the Innovation category. Meanwhile, out of the eight shortlisted entries from India in Direct Lions, two made it to the winner’s list – Taproot Dentsu for ‘Adidas Odds’ and McCann Health for ‘Immunity Charm’. In the remaining two categories – Creative Data and Mobile – winners for which were also announced on Tuesday, India had not made it to the shortlist.

The latest win takes India’s total metals tally to 24. India had won 27 metals last year.

 

 

 

 

Winners
Title Advertiser Entrant / Idea Creation Production Media PR Award
AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi   McCANN HEALTH New Delhi   Silver  Lion       (Direct Category)
ADIDAS ODDS ADIDAS TAPROOT DENTSU, Mumbai TAPROOT DENTSU Mumbai   TAPROOT DENTSU, Mumbai Silver  Lion       (Direct Category)
ROADS THAT HONK HPCL LEO BURNETT INDIA, Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA, Mumbai Silver  Lion (Innovation Category)

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