TODAY´S NEWS

CannesLions2017 Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32

Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32

Author | exchange4media News Service | Thursday, Jun 22,2017 7:38 AM

A+
AA
A-
Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32

On Day 4 at the Cannes Lions International Festival of Creativity, Indian agencies managed to win eight metals across the Design, Product Design and Media categories - 3 Silvers and 5 Bronze Lions - even as there was a no-show in the Entertainment Lions category, where we had one shortlisted campaign.

In the Design Lions category, Ogilvy & Mather’s campaign ‘Healthy Hands Chalk Sticks’ for ITC’s Savlon and Taproot Dentsu’s campaign ‘Odds’ for Adidas won Silver Lions while Leo Burnett’s ‘Roads that Honk’ for HP Lubricants and Famous Innovations’ ‘The Proposal Box That Can Get You A Yes’ for Tata’s Caratlane won a Bronze each.

In the Product Design Lions category, where India had not managed a single win for more than five years at a stretch, both the agencies that were shortlisted this time made the cut. McCann Health won a Silver Lion for the ‘Immunity Charm’ campaign, and O&M bagged a Bronze Lion once again for ‘Savlon Healthy Hands Chalk Sticks’.

In the Media Lions category, two Bronze Lions were won by McCann WorldGroup India - for ‘Paytm Sweet Change’ and ‘Immunity Charm’ campaigns.

In the Entertainment Lions for Music category, results of which were also announced on Wednesday, India didn’t have any shortlisted campaigns.

The categories for which results are yet to be announced are Creative Effectiveness, Digital Craft, Film Craft, Radio, Film, Integrated and Titanium.

With the total metal tally touching 32, India has already surpassed last year’s total metal haul of 27. All eyes are on whether this can be India’s best ever show at Cannes.

 

 

 

 

 

 

 

 

 

 

 

 

Design Lions Winners 
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   PR PUNDIT, Mumbai Silver  Lion
ADIDAS ODDS ADIDAS TAPROOT DENTSU, Mumbai TAPROOT DENTSU Mumbai   TAPROOT DENTSU, Mumbai Silver  Lion
ROADS THAT HONK HPCL LEO BURNETT INDIA, Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA, Mumbai Bronze Lion
THE PROPOSAL BOX THAT'LL GET YOU A YES CARATLANE - A TATA PRODUCT FAMOUS INNOVATIONS, Mumbai       Bronze Lion
             
Media Lions Winners 
Title Advertiser Entrant / Idea Creation Production Media PR Award
PAYTM SWEET CHANGE PAYTM McCANN WORLDGROUP INDIA, Mumbai McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai   Bronze Lion
AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi   McCANN HEALTH New Delhi   Bronze Lion
             
Product Design Lions Winners
AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi   McCANN HEALTH New Delhi   Silver  Lion
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   PR PUNDIT, Mumbai Bronze Lion

Write A Comment