The two Indian entries shortlisted for Titanium & Integrated Lions failed to convert them into wins. A total of 13 metals have been awarded in Titanium & Integrated Lions.
The two Indian entries shortlisted in this category included Lowe & Partners Worldwide’s much talked-about work – Kan Khajura Tesan – done for Hindustan Unilever, and McCann Worldgroup India’s work done for Happy Life Welfare & Dabbawala Foundation, titled Share My Dabba.
Dentsu Tokyo’s work for Honda Motor Co, titled Sound of Honda/ Ayrton Senna 1989, took home the Titanium Grand Prix this year.
Adam & Eve DDB London’s work – Sorry I Spent it on Myself – done for Harvey Nichols has bagged the Integrated Grand Prix.
US agencies lead the Titanium & Integrated Lions metals tally with six wins – The Ebeling Group New York for Not Impossible Labs (Titanium Lion), Grey New York for States United to Prevent Gun Violence (Titanium Lion), Droga5 New York for Heineken (Silver Lion), Droga5 New York for Prudential (Bronze Lion), Creative Artists Agency Los Angeles for Chipotle Mexican Grill (Bronze Lion), and Wieden+Kennedy Portland for Old Spice (Bronze Lion).