JWT India is the only Indian agency to be shortlisted for the Film Craft Lions. The Bangalore-based team’s work on ‘Make Every Yard Count’ for Nike Cricket has been nominated in the Editing and Sound Design categories. In all 135 entries made it to the shortlist.
The ‘Make Every Yard Count’ video was created using crowd-funded images of all types of players (batsmen, bowlers and fielders)who sent their pictures via social media platforms . The creators used 200,000 moments from thousands of cricket grounds across India, featuring 1,440 young cricketers.