JWT India’s “Make Every Yard Count” feature for Nike Cricket received multiple honors at the Cyber Lions at Cannes Lions 2014. The other Indian winner included Ogilvy & Mather, while Iconoclast, Forsman & Bodenfors and Creative Artists Agency were the three Grand Prix winners.
‘Make Every Yard Count’ finished with one Silver Lion (Use/Curation of images) and two Bronze Lions (Clothing, Footwear & Accessories and Use of Co-Creation & User Generated Content). Ogilvy & Mather India also won a Bronze Lion for its “Message Barter” for The Akansha Foundation in the Charities, Public Health & Safety, Public Awareness Messages category.
In all, Indian agencies had seen 6 entries making it to the final shortlist.