The shortlist for Product Design has been unveiled at Cannes Lions 2014. This year, no Indian agency has made it to the shortlist.
US agencies have scored the maximum number of shortlisted entries – FiftyThree New York, FuseProject San Francisco, Lumio San Francisco, Landor Associates New York, Bould Design Mountain View, and The Ebeling Group New York.
Samsung Electronics Seoul has six entries making it to the Product Design shortlist. The company has two entries shortlisted in the Entertainment technology & Cameras sub-category for Premium Curved UHD TV_HU9000 and 85 inch Ultra High Definition TV_S9. Two entries have been shortlisted in the Home Electronics sub-category for Food Showcase and WW9000. The company has bagged one shortlist each in the sub-categories of Sports Equipment (Samsung Gear Fit), and Solution (Samsung Galaxy Core Advance).
A total of 26 entries have been shortlisted in the Product Design category.