G-Star Raw’s campaign titled ‘Raw For The Oceans’ has been awarded the first ever Grand Prix for Product Design at Cannes Lions. G-Star Raw is a fashion collection made from recycled plastic found in the ocean.
The collection was created by G-Star Raw Amsterdam, FHV BBDO Amsterdam, and Part of a Bigger Plan Amsterdam.
A total of nine awards have been given away in Product Design. Other Product Design Lion winners included “Central Park Conservancy Receptacles” for Central Park Conservancy by Landor Associates New York, Kano “Kano Kit” by MAP London and “Freedom Candles” for Amnesty International by Ogilvy & Mather London. Samsung Electronics won Lions for “Food Showcase” and “Galaxy Core Advance.” Nest's Learning Thermostat was also awarded, along with Intel and Not Impossible Labs' "Project Daniel," LELOi AB's Ora Personal Massager.